Now available: STP® AdBlue®


Kemetyl Group are happy and very proud to announce that we will be producing all STP® AdBlue® products (1.5, 3.5, 4.7 & 10 litres) and building a rapidly increasing Pan-European AdBlue® business.

We know the markets, we know what consumers want and… we have the STP® products ready for the quickly increasing demands for AdBlue® packs.

The Kemetyl Group has a wealth of experience and was one of the first suppliers of a spill free solution for AdBlue® that clearly differentiates the offer from low budget packs on the markets. Our Kemetyl dispenser is unique and results in a clean and safe way of refilling AdBlue® into vehicles.

AdBlue® consumptions will increase quickly

Due to tighter exhaust emissions legislations (Euro 6 standard) implemented in 2016, almost all new diesel cars need AdBlue to lower their emissions. From September 2017 there will further legislation implemented throughout Europe with the target of reducing emissions even further.

This new legislation called Real Driving Emissions (RDE) will make it even tougher for diesel cars to comply with the emission targets and as a result more and more Western European diesel cars will be equipped with SCR-technology that need AdBlue®.

On average these diesel cars consume nearly 2.0 litres per 1.000 kilometres.

New diesel cars forecast in EU until 2030


We expect diesel engines to hold a dominant position in the upper cars segments but think the market share will decline by 2030 due to higher market shares of electric vehicles.


Kemetyl Group at glance:

Today, Kemetyl Group is one of the largest companies within its field in Europe and the proud Category Captain for Shell Car Care in their Pan-European markets. Most of the Shell Car Care fluids are produced in own factories plants to meet their strict quality standards.


Kemetyl fact sheet:

·         Present in 21 locations across 13 European countries.

·         With 4 own production sites and numerous contractor sites.

·         Turnover: 158,000,000 US-$ in 45 countries worldwide.

·         In total 250 employees all over Europe.

·         Three finished goods warehouses.

·         Proud partner of Shell Car Care in Europe for over 20 years.


Exclusive right for STP® AdBlue® in all European countries

For the upcoming years Kemetyl Group has the exclusive right to sell STP® AdBlue® in all European countries. STP® took advantage of the AdBlue® growth opportunity and is able to work with one exclusive partner throughout Europe.



Kemetyl Group contact information for STP® AdBlue®

Kemetyl Nederland B.V., Industrieweg 30, 3762 EK Soest, The Netherlands, Tel. +31 35 601 2890: STP® AdBlue® in Austria, Belgium, France, Germany, Italy, Luxembourg, Malta, Netherlands, Switzerland.


Kemetyl Polska Sp. z o.o., Al. Jerozolimskie 146, 02-305 Warszawa, Polska, Tel. +48 22 822 5390: STP® AdBlue® in Bulgaria, Croatia, Czech Republic, Greece, Hungary, Poland, Republic of Cyprus, Romania, Slovakia, Slovenia, Russia.


Kemetyl AB, Rörvägen 7, SE-13650 Jordbro, Sweden, Tel. +46 8 504 10 110: STP® AdBlue® in Denmark, Estonia, Finland, Latvia, Lithuania, Norway, Sweden.

Kemetyl UK, Lensbury Conference Centre, Broom Road, Teddington,
Middlesex. TW11 9NU, United Kingdom, Tel: +44 208 614 6571: STP® AdBlue® in Iceland, Ireland, Portugal, Spain, United Kingdom.


Cooperate with us to secure growth in your AdBlue® business

Feel free to contact us at any time and we are happy to discuss the AdBlue® possibilities for your company. We already cooperate with brands like Shell, Total, NewCo and STP® to assist in their AdBlue business. We have the AdBlue® products ready, capacity in own production plants and thorough market insights. If you bring us an interesting distribution network we have a deal.


Click here  for our contact information.


The STP trademark and logo are registered trademarks of The Armor All/STP Products Company and are used under license by Kemetyl. AdBlue is a registered trademark of the VDA.